Standard Advertising

Ad Unit Dimensions File Size File Types Delivery Tracking Turn Around Time
Leaderboard 728 x 90 40k max GIF, JPG, SWF* Site hosted or 3rd party served 3rd party clicks & impressions are allowed** 3 business days
Medium Rectangle 300 x 250 40k max GIF, JPG, SWF* Site hosted or 3rd party served 3rd party clicks & impressions are allowed** 3 business days
Skyscraper 160 x 600 40k max GIF, JPG, SWF* Site hosted or 3rd party served 3rd party clicks & impressions are allowed** 3 business days
Half-Page 300 x 600 40k max GIF, JPG, SWF* Site hosted or 3rd party served 3rd party clicks & impressions are allowed** 3 business days
Persistent Bar Ad 100 x 60 20k max PNG only Site hosted 3rd party clicks & impressions are allowed** 3 business days

*If a SWF is supplied, a back-up GIF or JPG is required.
**If unit is site hosted, 3rd party clicks & impressions are allowed. If no 3rd party URLs are provided, click-thru URL must be sent with assets.

Behaviors:

  • Unlimited animation looping is allowed.
  • Ads must open a new browser window upon click.
  • All creative (except for persistent bar ads) must be designed with a solid background color to avoid unwanted color conflicts with the displaying page.

Persistent Bar Creative Details:

  • IMPORTANT: It is a requirement that the image is saved with a transparent background.
  • Irregular shapes tend to be more eye-catching and perform better than a solid rectangle. Solid rectangles and squares are unsuitable.
  • Higher resolution images can be optimized if supplied in the same proportions.
  • The text needs to be two distinct statements, with a call to action on the second line (ex: "Roll over to sign up").
  • Short, clear messaging is more effective than long messaging.
  • Both lines have a 40 character limit including spaces and punctuation.
  • Messaging must use standard capitalization. No words in all caps (except acronyms).
  • The advertister's brand must be clearly indicated in either the icon or the accompanying text (usually in the text alone).
  • Visually compelling images typically generate more interest than brand logos.