Rich Media Advertising
Expanding Banners
| Ad Unit | Initial Size | Expanded Size | File Size | Delivery | 3rd Party Tag Formats | Turn Around Time |
|---|---|---|---|---|---|---|
| Leaderboard | 728 x 90 | 728 x 420 | SWF: 100k max Backup GIF: 40k max |
3rd party served | JavaScript | 5-7 business days |
| Medium Rectangle | 300 x 250 | 565 x 350 | SWF: 100k max Backup GIF: 40k max |
3rd party served | JavaScript | 5-7 business days |
| Skyscraper | 160 x 600 | 685 x 600 | SWF: 100k max Backup GIF: 40k max |
3rd party served | JavaScript | 5-7 business days |
| Half-Page | 300 x 600 | 600 x 600 | SWF: 100k max Backup GIF: 40k max |
3rd party served | JavaScript | 5-7 business days |
| Homepage Pushdown | 970 x 90 | Site Hosted: 970x420 3rd Party: 970x400 |
SWF: 100k max Backup GIF: 40k max |
Site hosted or 3rd party served* | n/a | 5-7 business days |
*If unit is site hosted, 3rd party clicks & impressions are allowed. If no 3rd party URLs are provided, click-thru URL must be sent with assets.
Behaviors:
- Unlimited animation looping is allowed.
- Ads must open a new browser window upon click.
- Creative can only expand on user-initiation (click or mouseover), and must collapse with same method.
- Audio must be user-initiated (click or mouseover). Creative must contain an identifiable muste, stop, or pause button.
- User-initiated ads can have any length audio/video as long as it stops when the user chooses to collapse the ad.
Approved Technologies
