Creative Guidelines

Ad Unit Dimensions [WxH] File Size File Formats Animation/Looping
Leaderboard 728 x 90 40k max JPG, GIF, SWF Unlimited looping
Medium Rectangle 300 x 250 40k max JPG, GIF, SWF Unlimited looping
Skyscraper 160 x 600 40k max JPG, GIF, SWF Unlimited looping
Half-Page 300 x 600 40k max JPG, GIF, SWF Unlimited looping
Persistent Bar Ad 100 x 60 20k max PNG only Not allowed
Homepage Pushdown 970 x 90 100k / 40k JPG, GIF, SWF Unlimited looping
Pre-Roll 640 x 360 2MB MOV, FLV :15 sec in length, no looping
Video Companion Ad 300 x 250 40k max JPG, GIF, SWF Not allowed

Other Details

  • If a SWF is supplied, a backup GIF or JPG is required.
  • All ads must open a new browser window upon click.
  • 3rd party clicks and impressions are allowed; if no 3rd party URLs are provided, click-thru URL must be sent with assets. *No 3rd party impressions on Companion Ads.

Approved Technologies

Approved Technologies